The video may have taken down the radio star, but it also kicked off an exciting new advertising asset for real estate agents: the Highlight Video! Think of it as the rock star of marketing tools, showcasing properties in style and bringing listings to life.
The Highlight Video’s Purpose
The benefit of a well-made Highlight Video is that it serves as an invaluable resource for both buyers, sellers, and you! Consider this: a single image may create a fleeting impression, while an engaging video leaves viewers in awe and encourages repeated viewing.
How many agents are utilizing this video marketing tool?
While the Highlight Video offers unparalleled momentum as a marketing tool, many real estate agents still neglect to incorporate it into their daily advertising efforts. According to Splento - only 9% of real estate agents are currently utilizing the highlight video for their listings. This significantly low statistic means that adding a highlight video to your marketing strategy can distinguish you from other agents and listings.
How does a video effectively contribute to selling real estate? Let us explain…
In today's digital age, buyers and sellers regularly engage with videos online. Capturing someone's attention with a brief video on a social media platform can significantly increase your chances of closing a deal. A highlight video conveys more information to the viewers than reading a property listing description or scrolling through photos. With this video marketing tool, you have now introduced the entire feel of the property's rooms, layout, and surrounding area, all at the push of a play button. Therefore, if you are considering expanding your market, it is essential to factor in the benefits of video advertising to online buyers and sellers, as well as those in person. Don't just take our word for it! Nathan Isaac reported that homes listed with video receive four times as many inquiries compared to those listed without video. Additionally, 85% of buyers and sellers are more likely to work with agents who incorporate video into their marketing strategies.
Can a marketing video affect my personal brand and sales?
The short answer: absolutely! Using a real estate highlight video for your listing boosts both your personal brand and sales. It not only showcases your property but also presents you as a creative, upscale agent. By incorporating various media assets, you build a portfolio that reflects quality and professionalism, encouraging buyers and sellers to choose you. Leveraging digital tools to enhance properties positions your brand as a leader in marketing, driving sales and growth. When agents choose to include a highlight video in their marketing plan for a property, they earn approximately 403% more inquiries on their listing, according to the National Association of Realtors. Deciding to use a real estate highlight video can immensely benefit yourself, your sales, and your buyer and seller appreciation.
What type of video does Array suggest for my listing?
Various types of videos are often associated with different types of listings. In terms of the Highlight Video, our team suggests that you consider the home's overall vibe and the demeanor of potential buyers. For example, if you envision that your listing would be more likely to sell to a younger demographic, choosing a highlight video that would cater to their interests might be in your best interest. Thus, picking a trendier and upbeat song would grab the attention of potential buyers more. Alternatively, if you have an exquisite property that may attract a high-profile audience, you could choose a more cinematic video that caters to their likeness. Understanding your listing and the pulse of your audience is key to crafting the perfect highlight video. Think of it as storytelling through visuals! And don't forget, our team has an interest in capturing the unique vibe of every property. So, when inspiration strikes or questions arise, feel free to reach out—we’re here to bring your vision to life!
