How to Talk on Camera and Look Great While Doing It
Speaking confidently on camera doesn’t come naturally to most people, but it’s an essential skill for showcasing your authority as a real estate agent. You want to project confidence and professionalism, not hesitation or uncertainty. Follow this step-by-step guide to elevate your on-camera presence.
1. Prepare a Script in Advance
Having a script gives you a solid foundation and boosts your confidence going into the shoot. Focus on crafting clear, concise scripts for both your intro and outro. Keep them organized and simple to ensure your message is easy to follow. Ideally, these sections should be 10-20 seconds long, but they can be even shorter if needed.
Avoid memorizing your script word-for-word, as it can make your delivery feel stiff or robotic. Instead, familiarize yourself with the flow and main points so you can speak naturally.
2. Keep It Short and Sweet
This cannot be emphasized enough—short and sweet is the key. Attention spans, especially online, are limited. Concise messaging not only makes your videos easier to record but also keeps your audience engaged.
Stick to the recommended lengths: 10-20 seconds for your intro and 10-20 seconds for your outro. Keeping it brief ensures you capture and hold your audience’s attention.
3. Practice Before the Shoot
Practice is the cornerstone of confidence. Rehearse your delivery in front of a mirror or record yourself on your phone. Focus on your body language, facial expressions, and tone of voice.
Reviewing your practice recordings can help you pinpoint areas for improvement, such as reducing filler words, refining your posture, or improving clarity in your speech.
4. End with a Strong Call to Action
Every video should wrap up with a clear, compelling call to action. Let your audience know exactly what step to take next—whether it’s visiting your website, giving you a call, following your social media, or attending an open house.
A confident and action-oriented outro leaves a lasting impression and motivates your audience to engage.
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Bonus Tips for Looking Great on Camera
- Dress for the Camera: Opt for solid, camera-friendly colors and avoid busy patterns like stripes. These choices ensure you look polished on screen.
- Relax and Smile: Start and end your speaking segments with a deep breath and a genuine smile. This small habit makes you more approachable and engaging.
Mastering the art of talking on camera takes time, but with these tips, you’ll be well-prepared for your next shoot. Start with a clear plan, practice until you feel confident, and always leave your audience with an actionable next step. If you’re ready to book your next agent-on-camera shoot, reach out to us today!
